Interested? Please email us with a cover letter and resume.
Position Title:
Social Media & Marketing Manager
Reports To:
Executive Director
Works Closely With:
Events & Communications Manager
Position Summary:
The Social Media & Marketing Manager leads the organization’s digital presence and audience engagement strategy in close coordination with the Evens & Communications Manager. This position is responsible for translating organizational priorities into effective digital outreach that drives awareness, engagement, and community action.
This hands-on role focuses on telling impactful stories, strengthening the organization’s digital presence, and encouraging audiences to sign up, participate, and advocate. This role also serves as the primary internal liaison to an external social media and marketing firm, ensuring that digital efforts are aligned with organizational messaging, campaign goals, and supports programs, events, and mission-driven campaigns.
Key Responsibilities:
Digital Strategy & Alignment
- Collaborate with the Events & Communications Manager to align digital marketing and social media efforts with organizational communications, event planning, and media strategies.
- Support the promotion of events, advocacy actions, and key announcements through coordinated digital campaigns.
- Ensure messaging consistency across social media, website, email, and external communications.
- Stay up to date on social media trends and best practices to strengthen reach and engagement.
Social Media Strategy & Oversight
- Lead social media strategy across platforms such as Instagram, Facebook, LinkedIn, and X (Twitter).
- Serve as the primary liaison to an external firm responsible for much of the day-to-day social media content development and posting.
- Review, provide feedback on, and approve content calendars and social media posts in coordination with the Events & Communications Manager when messaging intersects with media or events.
- Monitor social media engagement and flag opportunities, issues, or trends to the Events & Communications Manager as needed.
Marketing & Campaign Coordination
- Coordinate digital marketing campaigns that support events, advocacy efforts, and organizational initiatives planned by the Events & Communications Manager.
- Translate campaign goals, timelines, and key messages into clear guidance for the external firm.
- Support digital promotion of earned media, press coverage, and public-facing communications led by the Events & Communications role.
- Collaborate on email marketing and digital outreach to ensure consistent messaging and timing.
Website Management & Analytics
- Oversee website content updates in coordination with the Events & Communications Manager to ensure accuracy, clarity, and alignment with communications priorities.
- Coordinate with the external firm or web support to publish event information, advocacy actions, press updates, and sign-up forms.
- Ensure the website supports audience action, including event registration, newsletter sign-ups, and advocacy participation.
- Review website and digital analytics and share insights with the Events & Communications Manager to inform communications planning and outreach strategies.
Content Direction & Storytelling
- Collaborate with the Events & Communications Manager to identify stories, themes, and messages that highlight organizational impact.
- Provide direction and source materials to the external firm, including program updates, event details, and approved messaging.
- Review and approve digital content to ensure it aligns with broader communications and media strategies.
- Maintain a shared digital asset library accessible to both roles.
Collaboration & Vendor Management
- Serve as the primary manager of the external social media and marketing firm.
- Coordinate approvals, timelines, and feedback with input from the Events & Communications Manager when appropriate.
- Communicate clearly and regularly to ensure seamless collaboration between internal staff and external partners.
- Support cross-functional collaboration in a small team environment.
Shared Responsibility & Collaboration
In a small, highly collaborative organization, this role shares responsibility for organizational visibility, engagement, and growth. The position works closely with the Executive Director and the Events and Communications Manager to align messaging, coordinate timelines, and balance priorities across events, communications, and marketing efforts. Success in this role requires proactive collaboration, flexibility, and a shared sense of ownership over organizational outcomes.
Qualifications:
Required:
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
- 3–5 years of experience in social media, marketing, or digital communications.
- Experience working with or managing external agencies or consultants.
- Strong writing, editing, and coordination skills.
- Ability to collaborate closely in a small, highly integrated team.
Preferred:
- Experience in a nonprofit or mission-driven organization.
- Familiarity with website content management systems and basic digital analytics.
- Experience supporting event promotion, advocacy, or public engagement campaigns.
Skills & Competencies:
- Collaborative and clear communicator.
- Strong project management and organizational skills.
- Mission-driven and detail-oriented.
- Comfortable balancing strategy, coordination, and oversight.
- Adaptable and flexible in a small nonprofit setting.
Working Conditions:
- Office-based.
- Occasional travel, evening or weekend work will be required for campaigns, events, or advocacy efforts.